The 14 tricks we check.

Saying something is almost gone, or that many people are looking, when that is not true.

Adding extra items, fees or donations to your cart without your consent.

Using guilt or fear in the "no" button to push you towards "yes".

Making you do something unrelated, like a sign-up, just to get what you came for.

Making it easy to sign up for a paid plan but hard to cancel.

Design that makes one choice loud and the other choice hard to see.

Showing you one thing, then giving you something else.

Showing a low price first, then adding costs bit by bit.

An ad made to look like normal content, like a review or a news item.

Asking again and again until you give in.

Confusing wording, like double negatives, that makes you choose the opposite of what you meant.

Charging you again and again in a software plan, for example when a free trial turns into a paid one with no notice.

Fake virus warnings or harmful downloads that try to scare you into installing something bad.

Tricks that make it costly or confusing to use or take out your own money from a wallet.