HomeThe tricksBait and switch
Trick 7 of 14
Bait and switch
Showing you one thing, then giving you something else.
Checked in our scorecardAdvertised₹499
At checkoutSold out
Suggested instead₹899
Buy suggested
An example
A cheap item is shown as "out of stock" at checkout, and a costlier one is offered instead. This example is made up.
How to spot it
Take a screenshot of the offer. Compare it with what you get at the end.
What the law says
Listed as a specified dark pattern in the Guidelines for Prevention and Regulation of Dark Patterns, 2023, issued by India's Central Consumer Protection Authority.