HomeThe tricksConfirm shaming
Trick 3 of 14
Confirm shaming
Using guilt or fear in the "no" button to push you towards "yes".
Checked in our scorecardAdd travel insurance?
Yes, keep me safe
No, I will stay unsecured
An example
A button to skip travel insurance reads "I will stay unsecured." This example is made up.
How to spot it
If saying no makes you feel bad, the wording is doing the work. Choose calmly.
What the law says
Listed as a specified dark pattern in the Guidelines for Prevention and Regulation of Dark Patterns, 2023, issued by India's Central Consumer Protection Authority.