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Trick 6 of 14

Interface interference

Design that makes one choice loud and the other choice hard to see.

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An example

A pop-up has a bright "Yes" button and a pale grey "No" that is hard to read. This example is made up.

How to spot it

Look at the faint text and small corners. The choice you want may be hiding there.

What the law says

Listed as a specified dark pattern in the Guidelines for Prevention and Regulation of Dark Patterns, 2023, issued by India's Central Consumer Protection Authority.

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