HomeThe tricksForced action
Trick 4 of 14
Forced action
Making you do something unrelated, like a sign-up, just to get what you came for.
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An example
A shop makes you subscribe to a newsletter before you can buy one item. This example is made up.
How to spot it
Ask if the extra step is really needed for your purchase. If not, it may be forced.
What the law says
Listed as a specified dark pattern in the Guidelines for Prevention and Regulation of Dark Patterns, 2023, issued by India's Central Consumer Protection Authority.