HomeThe tricksFalse urgency
Trick 1 of 14
False urgency
Saying something is almost gone, or that many people are looking, when that is not true.
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An example
A travel site says "Only 2 rooms left!" even though plenty are free. This example is made up.
How to spot it
Reload the page or check another day. If the "last few" never run out, be careful.
What the law says
Listed as a specified dark pattern in the Guidelines for Prevention and Regulation of Dark Patterns, 2023, issued by India's Central Consumer Protection Authority.